Billboard – Go Behind the Scenes with Thomas Rhett as He Records ‘Georgia on My Mind’ for the Masters: Exclusive

Compadre partnered with ESPN for another year of Masters creative, helping bring the campaign to life through an anthem spot, social cutdowns, and a series of content pieces featuring Thomas Rhett recording his version of Georgia on My Mind. The music-driven storytelling became a key part of the overall campaign, capturing both the tradition and emotion that surround one of golf’s most iconic stages.

The project also picked up coverage from Billboard, which featured an exclusive behind-the-scenes look at Thomas Rhett’s recording process and the story behind his contribution to this year’s Masters campaign. It was a great spotlight on the collaboration and a chance to see how the music and creative came together behind the scenes. Read the full feature on Billboard.