Work

Big ideas, meticulously crafted

Big ideas, meticulously crafted

ESPNThe Chael Sonnen Show Identity

We stepped into the octagon with ESPN once again to create a package for their new MMA-focused show; The Chael Sonnen Show w/ Jorge Sedano.

ESPNDC & RC Show Identity

ESPN’s new MMA-focused show features a pair of champs to do what they do best; ham it up about all things fighting.

FOXWWE Fans Are Back Promo Spot

FOX came to us to build a spot that captured the gravity of the moment and screamed from the top of the ropes: FANS ARE BACK!

ESPNAfter TUF Show Package

After the show, it’s the afterparty. And in this case, ESPN needed it needed to have a hard-hitting logo and graphic toolkit.

ESPNNCAA Diamond Sports In-Game Identity

We partnered with ESPN to create an in-game identity for their college “diamond sports” coverage that could celebrate the colors and personalities of each team, yet still ladder up to a cohesive system.

Paramount+Star Trek Days Identity System

Developing a logo and identity system to unify all of the “Days” that celebrate different aspects of Star Trek.

HLNMurder Nation Show Launch

Seemingly innocent travel posters morph to reveal a sinister side in the launch spot for HLN’s true crime original, Murder Nation.

Facebook WatchEarth Day

We’re big fans of earth. We’re big fans of weird, experimental, lo-fi design. Put them together and you’ve got yourself the Facebook Watch Earth Day campaign.

Disney+2-Year Brand Spot

A Tom Hiddleston-voiced brand spot that redefines what “the end” means on Disney+ by building off of the brand’s “Stories Continue” campaign.

Paramount+Star Trek Super Bowl Ad

The Star Trek Universe is coming to Paramount+. That’s big news. So big that we built a Super Bowl spot to tell 100 million people about it.

Facebook WatchRed Table Talk S4 Launch Campaign

Facebook Watch’s hit show starring Jada Pinkett Smith, Willow Smith, and Adrienne Banfield-Norris is back for a highly-anticipated fourth season. And we teamed back up with Facebook to create a launch campaign that left nothing off the table.

CWMy CW Story Brand Campaign

Since their launch in 2006, The CW has leaned into their high-profile talent to promote the network ; our goal was to explore new ways to market their content that stand in stark contrast to other entertainment brands.

FacebookThe Future of Black Music Campaign

This Black History Month, we partnered with Facebook to market their tentpole event by celebrating musical artists making history today.

NFLPro Days Marketing Campaign

This year, NFL Network covered the Pro Days of over 90 schools. We built a marketing campaign to build hype around these future stars and draft day.

Alo YogaSkincare Launch Strategy

Alo Yoga is known for, well, yoga. Until now. We developed the launch strategy for the Alo Glow System – their foray into skincare.

DirecTVLong-Term Brand Partnership

Since the beginning of 2020, Compadre has served as DIRECTV’s go-to agency for their consumer marketing needs, essentially functioning as an extension of their team and producing over 20 spots and countless social and digital deliverables.

NFLSaturday Doubleheader Campaign

For the second consecutive year we partnered with the NFL to deliver the marketing campaign around their Saturday slate of games on NFL Network.

CBSThe Equalizer Tease Campaign

When CBS needed to tease their Queen Latifah-led reboot of The Equalizer we knew we had to deliver a campaign suitable for royalty.

CBSStar Trek Day

Learn it. Know it. Celebrate your inner Trekkie.

Georgia Democratic PartyFlip the Senate Blue Campaign

On the heels of voting Democratic in the presidential election for the first time since 1992, the great state of Georgia is faced with not one, but two monumentally important senatorial run-off elections.

CNN2020 Election Package

From town halls to primaries to election night, the ebbs and flows of an election cycle are complex. We build a flexible identity package for CNN’s election coverage that evolved with the season.

AT&TNPS Brand Spot

DIRECTV was ready to recapture the spirit that helped make them a disruptor in the TV world, and partnered with Compadre to create a spot that channeled their bold, unapologetic roots and introduced a new attitude to the world.

CNNElection Night Campaign

Our messaging positioned the election as a heavyweight bout of sorts, with all of the noise and craziness leading up to this one final standoff.

NFLGame Pass Campaign

With enhanced features and a polished UI, NFL Game Pass came to Compadre to elevate their marketing campaign for 2020 — and unify their messaging and design across on-air, social, and digital.

ESPNDC & Helwani Show Identity

We teamed up with our old sparring partners at ESPN to design a show package that balances the rawness of the sport with the unfiltered fun that Daniel Cormier and Ariel Helwani have when they come together.

ESPNTop Rank Boxing Promos

We went back in the ring with our partners at ESPN to market this highly-anticipated World Lightweight Championship bout and get fans pumped for the matchup.

The CWBrand Sizzle

We partnered with our good friends at The CW to develop their new brand campaign and create a sizzle that kicked off their Upfronts presentation – and racked up over 1M views in the first week.

Both Sides of the BallPodcast Launch & Strategy

PGA Tour veteran Bo Van Pelt and golf writer Farrell Evans set out to create a podcast that tees up thoughtful conversations about golf, culture, and everything between.

NFL2020 Kickoff Spot

We worked with the NFL to develop their hero 2020 Season launch spot that captures the tension of waiting, followed by the explosion of excitement once football arrives.

FacebookChange Together Campaign

Inspired by the current Black Lives Matter movement across the U.S. and the 57-year anniversary of The March on Washington, we partnered with Facebook to build a logo, identity, and marketing campaign for Change Together — a monumental live streaming event hosted by Queen Latifah.

ABCDWTS Promo Package

With the 28th season of Dancing with the Stars on the horizon, ABC shimmied over to Compadre in hopes that we could design a refreshed marketing toolkit that blended effortless flair with a healthy dose of polish.

ESPN40th Anniversary Campaign

From editorial to copy, illustration to animation, our goal was to deliver content marketing that would get fans pumped for ESPN’s next 40 years.

CNNFrontline Workers Spot

In this time of uncertainty, we partnered with CNN to salute the everyday heroes who go into the storm each day.

FreeformKal Penn Print & Radio Campaign

In a sea of cynicism & polarizing rhetoric, we partnered with our friends at Freeform to built a launch campaign for Kal Penn’s new show that captures his positive, non-partisan, and f*cking hilarious brand of politics.

NFLSaturday Tripleheader Campaign

Every year, NFL fans are treated to a full Saturday of football in December. As Rams fans and fantasy nerds, we were stoked to partner with our friends at NFL Network to develop the marketing campaign for the 2019 NFL Saturday Tripleheader.

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