FOX Bet Super 6 – Terry’s Money Post Production & Marketing Campaign

It’s Game On!

There’s nothing better than getting a chance to win some cash while keeping up with your favorite teams during football season. With Fox Bet Super 6, fans can get in on all the action from the comfort of their phone. To help kickoff the season for Fox Bet Super 6, we conceptualized, wrote, shot, and edited a spot to get fans excited about the grand prize: winning Terry Bradshaw’s money.

Going All In!

For this spot, we wanted to play up that fact of Terry’s humorous role with Fox Bet. Each grand prize is marketed as winning Terry’s money and even his SUV. Our scripts wanted to focus on laughing with Terry while also providing information on how fans can sign up and win big.

We landed on two scripts titled “The Vault,” and “Dobermans.” Both scripts show the briefcase with Terry’s money being heavily guarded as Terry expresses, “he’s done with fans winning his money.” They’re equally funny and get fans excited to get on the app and start winning. 

Time To Shine

With concept and scripts locked, we went to set to shoot with Terry Bradshaw, Charissa Thompson, and Howie Long.

Terry's Vault

Terry's Doberman