FanDuel – Up & Adams On-Air Show Package

New Show Alert

FanDuel TV is a new way to enjoy everything fans love about FanDuel. From shows with their favorite celebrity hosts, to daily betting information, fans have a place to get the most out of their favorite sport. To add to their collection of shows, FanDuel came to us to create a show logo, main show open animation, and a toolkit for Up and Adams, hosted by Kay Adams where she talks to former and current NFL players about top stories.

Sunny & Funny

While FanDuel sports a rich blue for their branding, we wanted to bring some color into this new show. Opting for an orange and yellow gradient, the show logo features bolding and bright type along with illustrations of a city to bring in a modern and fun feel.

The City Is Alive

We brought the city to life with our toolkits! From the beach, the hills, and urban areas these different segment backgrounds allow the logo to be placed over these and fit right in.

Taking A Journey

For animation technique, we chose to pan through the city, showing all the excitement and different areas until we get to the show logo surrounded by city buildings. And we didn’t forget to include iconic California palm trees.