ESPN+ | UFC – Stunt 285/286

March To The Max

UFC is packing some serious punches this March. ESPN came to us for creative that centers around UFC returning to ESPN+, and more importantly, Jon Bones Jones returning to the Octagon. We entered the ring to create two tv spots that get fans pumped for fights 285 and 286.

Ultimate Rematch

With inspiration provided by ESPN, we took a visual narrative approach, telling a story on screen with popping, stylistic, and attention-grabbing graphics that tell the story of Jones’ return in a rematch with Ciryl Gane in Las Vegas, along with an explosive rematch between Kamaru Usman and Leon Edwards in London.

The One To Watch

The end result was Maximum March: two explosive :30 second pieces that smash their way through March On ESPN+. Partnering and setting the videos to Linkin Park’s song “Faint,” Maximum March proved to be an attention grabbing, hard-hitting piece that will leave fans wanting more.