Disney+ offers something no other streaming service can: your all-time favorites, plus new chapters and stories that reimagine old favorites in unexpected ways.
To express this promise, the Disney+ team built a new brand foundation to usher in year two: The Stories Continue. We partnered with them to bring this foundation to life in new ways, and establish that the end of one chapter can be the start of something new.
“THE END” IS A FUNNY THING…
We developed concepts and scripts that explored different pathways to express that “The End” is really just a new beginning.
EDITORIAL, DESIGN, & THE SWEET SOUNDS OF TOM HIDDLESTON
To bring the script to life, we developed a TV and radio spot that open with iconic Disney moments of “goodbye.” But the spots pivot to showcase new chapters, galaxies, and worlds that are born from these farewells.
THE CHERRY ON TOP?
The devilishly fun voice of Loki (Tom Hiddleston) anchors the TV spots.