ESPN+ – Boxing Promos
CRAWFORD V PORTER
For our first boxing collaboration with ESPN+, we stepped into the ring ready to give it our all. Meant to drive purchases for a major pay per view matchup, our spot needed to convey the gravity of the event while cutting through what’s currently on air. To achieve this we paired an unexpected color palette and lively animation style with an editorial approach centered around a hard hitting audio track to properly set the stage for the big bout in Vegas. We're officially sick of boxing puns so rather than saying the final product was a knockout, we'll just say it kicked ass.
ANOTHER ROUND WITH ESPN+
FURY v WHYTE
Any time two guys nicknamed “The Gypsy King” and “The Body Snatcher” square off in a fight, you know there are gonna be some fireworks. When that fight is for the World Heavyweight Championship on ESPN+ and one of those guys is the legendary Tyson Fury...you know you can’t miss it. To capture the magnitude of the bout and the personality of the fighters, we created a spot that paired a headline-inspired graphic approach with a high-energy track from Nelly. The result packed a wallop of a punch worthy of the gentlemen being promoted.
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