ESPN+ – Crawford v Porter Boxing Promo

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For our first boxing collaboration with ESPN+, we stepped into the ring ready to give it our all. Meant to drive purchases for a major pay per view matchup, our spot needed to convey the gravity of the event while cutting through what’s currently on air. To achieve this we paired an unexpected color palette and lively animation style with an editorial approach centered around a hard hitting audio track to properly set the stage for the big bout in Vegas. We're officially sick of boxing puns so rather than saying the final product was a knockout, we'll just say it kicked ass.

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