ESPN – The Chael Sonnen Show Identity

We stepped into the octagon with ESPN once again to create a package for their new MMA-focused show; The Chael Sonnen Show w/ Jorge Sedano.
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BACK IN THE FIGHT

We stepped into the octagon with ESPN once again to create a package for their new MMA-focused show; The Chael Sonnen Show w/ Jorge Sedano which features (you guessed it) Chael Sonnen and sports broadcaster Jorge Sedano discussing the most interesting stories across MMA.  

PACKAGED WITH PERSONALITY

Our package was designed to capture the wild, fearless personality of ‘Bad Guy’ Chael Sonnen. To do this we developed a bold yellow and black palette with type that comes on as strong as Sonnen’s opinions.

Logo Development

Design Elements

Key Art

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