Georgia Democratic Party – Flip the Senate Blue Campaign

IT ALL COMES DOWN TO GEORGIA

On the heels of voting Democratic in the presidential election for the first time since 1992, the great state of Georgia is faced with not one, but two monumentally important senatorial run-off elections. With control of the Senate on the line, we were eager to do everything in our power to help flip Georgia’s seats blue.

ALL HANDS ON DECK

We spent our nights and weekends working with the Georgia Democratic Party to create content that would educate and inspire Georgia voters. And create we did -- writing, producing, designing, animating, editing, and scoring the widely shared call-to-action video that both laid out what was at stake and educated voters on how/when to register.

A STEP-BY-STEP JOURNEY

While the script brought the urgency and delivered the “why,” our design needed to both complement that tone and nail down the “how.” Using a mix of clean animations and bold legible text, we were able to clearly articulate exactly how Georgians could register to vote and do their part.

THERE’S MORE WORK TO DO

Our work on this project may be done, but the battle for Georgia’s senate seats is still very much ongoing. If you’re interested in helping to flip the Senate blue, please share this video and go to GeorgiaDemocrat.com.