With their fifth season about to tip off, NBA 2K League was ready to take their social presence to the next level. So naturally, they came to us. Expanding upon their existing hashtag #LetsGo, we developed messaging systems and social activations that turned this simple two-word tagline into a full-blown multi-platform campaign. With the goal of building hype around Season 5, we made sure our creative communicated the raw, uncontainable excitement that NBA 2K League provides players and fans.
