ESPN – After TUF Show Package
THE ULTIMATE "THE ULTIMATE FIGHTER" SHOW
It’s hard to believe, but TUF is in its 29th season. The show has developed a fervent fanbase over the years, so ESPN decided it was time to create a recap show after each episode, where a host, fighters, and fans can talk about and react to what happened each week.
![](https://api.hicompadre.com/wp-content/uploads/2021/06/Hero-e1622792741816.jpg)
LOGO DEVELOPMENT
We designed a hero mark for the show that packs a punch, has a human imperfection to it, and captures the energy and excitement of TUF.
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_BG1_Final_Scale.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/AFTER_11_v02.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/UFCPPS_LookDev_C_02_v01.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/UFCPPS_LookDev_D_v03.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/UFCPPS_LookDev_C_04_V03-0000029.jpg)
GRAPHIC TOOLKIT
A full in-show graphic toolkit was built as well, including opens, transitions, backgrounds, mortises, and video boxes. The identity takes inspiration from the fabrics and materials found in MMA gyms — tape, ropes, gym walls — to establish a gritty, fight-inspired tone for the show.
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_Front_END_FRANCHISE_AfterTUF_A_02.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_BG1_Clean.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_BG6_Clean.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_BG3.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_After_Mortise2.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_After_Mortise1.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/JJ_TUF_FRONT_END_TEXT_04.jpg)
LAUNCHING AT THE LAUNCH PARTY
We translated the After TUF logo and graphic toolkit for a custom set of deliverables build specifically for a Launch Party special event, which served as a 30-minute introduction to Season 29 of TUF.
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_BG5-e1622844415845.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_Launch_Party_Branded.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_Launch_Party_End_Stamp.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_Launch_Party_Front_End_Franchise.jpg)
![](https://api.hicompadre.com/wp-content/uploads/2021/06/TUF_LaunchParty_Open_v12_DD.jpg)
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