FOX SPORTS – App Promo Identity
FOX SPORTS APP BRINGS YOU MORE
The Fox Sports app has been a quintessential for sports lovers all across America. As summer heats up, we worked on creating a toolkit that we then used when creating two spots for Fox Sports. Our first spot focused on showing users just how customizable the Fox Sports app really is. The second one lets fans know that the Fox Sports app is the place to give live updates and watch the US Women’s soccer team in the world cup.
LAYING OUT THE FOUNDATION
Our first task at hand: create a toolkit that is versatile and fits within the Fox Sports brand. We opted for a clean design approach, simple yet bold typography that paired well with graphic overlays like showing game clips or looking at notifications that you’d get from the app about the latest sports news.Whether its baseball, basketball, or hockey, this toolkit is designed to show the app’s interface and show users just how easy it is to use.
AN APP MADE FOR YOU
With our toolkit ready to go, we created a spot to reach a wider audience and show off the app. The script enhanced the idea that this app is designed to customize the way fans watch sports. We brought in a modular approach, using phone screens and tablets to demonstrate what the app looks like and all the features you get.
YOUR APP, YOUR SPORTS, YOUR TEAMS
Our second spot focused on getting soccer fans to use the Fox Sports app to watch the US Women’s soccer team in the world cup. With the script, we built hype on this historic moment for the Women’s soccer team, and reminded fans that this is the app to get updated on all the action. We received talent clips, and integrated them into the spot, with the help from our toolkit of course, and used our modular approach again to show how fans can watch games and get live notifications.
USA! USA! USA!
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