Typically, top college football prospects get to showcase their skills during the NFL Combine. But rather than bringing 300+ athletes together in one centralized place this year, prospects are put to the test at their school’s Pro Day — where scouts and coaches come to them.
NFL Network is covering over 90 schools all March long; it was our job to educate fans that things are a little different this year, while hyping up the future stars of the NFL.
TAKIN' THAT COLLEGE ENERGY TO THE PROS
College = fun. So fun we shall have. We built an identity with youthful energy, an eye-catching color palette, and a handwritten font that gives messaging a personal touch.
WHO WILL BECOME A STAR
A series of on-air and social spots were developed to hype the next generation of NFL superstars, while also establishing exactly what NFL Pro Days are.
THE CORE OF THE MESSAGE WAS SIMPLE
BRINGING IT ALL TOGETHER
A consistent identity and marketing message was rippled out across dozens of deliverables, including social and digital marketing. And with it, a new NFL Pro Days tradition was born.