NETFLIX – Brand Campaign

What began as a one-off ask back in early 2020, grew into Netflix’s 2022 brand campaign that saw us create a tagline, messaging system, and OOH executions for the streaming behemoth.
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NETFLIX 2022 BRAND CAMPAIGN

With over 200 million subscribers, Netflix’s brand is at an all time high, but with the constant rise of new streaming platforms and a flood of new content, now is the time to reinforce Netflix’s ownership of its high caliber content within the crowded landscape. Own our world. Create an overarching creative campaign that puts the Netflix brand at the center of its most popular content, and strengthen the connection between the titles audiences love and the brand.

We created a campaign that represents Netflix as the portal into a world of endless opportunities, encapsulating the scale, scope, and depth of storytelling, and celebrates Netflix as the place all audiences of every kind can come to connect.

CREATIVE MESSAGING

To unify title and brand, we developed creative messaging and language that could capture the unique identity of each beloved title while cohesively tying it back to the brand identity.

FLEXIBLE DESIGN THAT FLEXES

As streaming royalty, Netflix's unrivaled original content is instantly recognizable and resonates with millions of people across the globe. Knowing this, we wanted to let the brand shine by creating a distinct and multi-faceted design system that opened the doors to an unlimited variety of executions.

BROUGHT TO LIFE

To kick off the campaign, the Netflix team produced their first brand video, driven by our strategic direction and featuring our creative concept and writing.

SPILLING INTO OUR WORLD

Los Angeles | New York | Minneapolis | Denver | Atlanta

A GREAT BIG ADVENTURE

What began with one project transformed into a full creative partnership, crafting what would become Netflix’s 2022 brand campaign, and bringing to life a creative vision built over a 2 year journey.

Strategy - Creative Development - Writing - Design.

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