Cartoonito – Brand Spot & Social Campaign

To bring awareness to Cartoon Network’s preschool-centric programming block Cartoonito, we created a UGC-driven brand spot that later extended into a full-blown social campaign.
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A GREAT PLACE TO START

To help amplify the launch of their preschool-centric programming block Cartoonito, Cartoon Network called on us to create a spot that highlighted the wildest, weirdest, most wonderful kids we could find. After all, Cartoonito was created specifically for the kids who march to the beat of their own drum, and boy did we find some marchers. Pairing UGC footage with our “Start Here” script, we positioned Cartoonito as the perfect place for future creators, innovators, and history-makers to get their starts. The result, both hilarious and heartwarming, made clear to parents and kids alike that there’s a new player in the preschool programming space who’s here to celebrate crazy kiddos in all their glory. 

MORE WHERE THAT CAME FROM

Following the success and warm reception of our brand spot, the Cartoonito team asked us to extend the UGC campaign onto their social channels. To do this, we developed numerous original posts and content directions as well as the hashtag #ChildnOut, which would serve as the rallying cry for parents submitting videos of their kids being unapologetically themselves.

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