Cartoonito – Brand Spot & Social Campaign

A NEW PLACE TO PLAY

To amplify the launch of their preschool-centric programming block Cartoonito, Cartoon Network asked us to develop a brand campaign that brought to life their values of authenticity, creativity, and confidence. So we crushed our Snack Pack, downed our juice box, and tapped into our inner-child.

The first place the campaign came to life was in a UGC-driven anthem spot that positioned the network to parents as the perfect starting place for their future history-makers – from the well-behaved to the wild to the downright weird. 

TIME TO GET SOCIAL

Following the success of the anthem spot, the campaign later extended to Cartoonito’s socials where we created the hashtag #CHILDNOUT to encourage parents to share videos of their crazy kiddos in all their goofy glory.

ALL CHARACTERS WELCOME

Along with our #CHILDNOUT posts we also developed assets combining Cartoonito original content with compilations of kids being unapologetically themselves that went live across all of their different channels.

KID CAMPAIGN, GROWN-UP NUMBERS

All in all, this campaign gave us some valuable insight into how to effectively create work aimed at younger audiences (and their parents). We also learned how to dance like no one’s watching while shamelessly rocking a hotdog suit. Jury’s out on which skill is more valuable.