USFL – Brand Book and Style Guide

A LEAGUE OF THEIR OWN You can never have too much football. And yet, for six months a year, fans are left without a professional product to whet their gridiron appetites. Until now. Meet the USFL, FOX’s new professional football league that’s here to ensure fans get the sport they love at the highest level…
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A LEAGUE OF THEIR OWN

You can never have too much football. And yet, for six months a year, fans are left without a professional product to whet their gridiron appetites. Until now. Meet the USFL, FOX’s new professional football league that’s here to ensure fans get the sport they love at the highest level throughout the year. They came to us to help them establish a premium look and feel that could carry them through not only their launch but well into their bright future. 

PROVIDING THE VISUAL BOOK

Launching a new league comes with a ton of hurdles and maintaining consistency with how you present the brand is key. That’s why we developed a full style guide that could support the visual identity and lay out a roadmap for how to communicate across myriad touch points, from in-stadium to the website. 

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