Little League World Series – Marketing Campaign
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FROM FULL SIZE TO FUN SIZEAfter our work on their College World Series coverage, ESPN put us in for another World Series project...just with significantly smaller players.
MAKING IT PERSONALTasked with creating an in-game identity for their Little League World Series coverage, we made sure our work captured the unique colors and personalities of each team.
A NEW UNIFORM(ITY)While celebrating each team’s distinctive identities, we also pioneered a unified style system for all of ESPN’s baseball coverage — from the Little League World Series to the College World Series to their MLB broadcasts — to ensure cohesion among the different events.
MAJOR LEAGUE BASEBALL
COLLEGE WORLD SERIES
FOR THE KIDSTo tailor the Little League World Series coverage to a younger audience, we utilized playful language with colloquial baseball terminology to tap into the youthful vibrance of the event and its players.
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