NFL – Saturday Doubleheader Campaign
BACK FOR SATURDAY
For the second consecutive year, we partnered with the NFL to deliver the marketing campaign around their Saturday slate of games on NFL Network. This season featured an NFL first, with back-to-back Saturday doubleheaders in weeks 15 and 16. Two weekends, eight teams, one network.
Our concept was simple: nothing could make a Saturday more perfect than a double dose of NFL action. And what better way to bring that to life than with NFL Network star Kay Adams bringing fans in on her “Perfect Saturday” -- hyping them up for the matchups and letting us know exactly how she’ll be spending her NFL Saturday.
IN ALL, WE DELIVERED 12 SPOTS TO PROMOTE NFL SATURDAY — 6 FOR EACH WEEK
With the script locked and Kay booked, we traveled to NYC to produce a live-action shoot at Kay’s apartment. But before we could get shooting it was safety first -- putting COVID procedures securely in place and taking every necessary precaution.
DIFFERENTIATING THE PRODUCT
Outside of the :30s broadcast spots, this project had more deliverables than a Postmates driver on Super Bowl Sunday. From social to digital to website takeovers, we developed over 220 custom assets to promote the games and get NFL fans pumped to have their own perfect Saturdays.
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