Meta’s Facebook Watch – Red Table Talk Season Launch Campaign
RED TABLE TALK IS BACK
Facebook Watch’s hit show starring Jada Pinkett Smith, Willow Smith, and Adrienne Banfield-Norris is back for a highly-anticipated fourth season. And we teamed back up with Facebook to create a launch campaign that left nothing off the table.
THE SEASON OF HEALING
Our scripts centered around the core theme of “healing,” which we paired with some of the most powerful topics, moments, and conversations that have happened at the table. The goal was to establish Red Table Talk as a safe space for talk that’s real, and heals.
“I identify as an alcoholic.”
- Demi Moore
“I was sexually abused.” - Common
“I had to figure out how to go from victim to survivor.” - Gabrielle Union
“A huge part of having privilege, is not knowing you have privilege.” - Olivia Jade
SHOOTING THE "TABLE" READS
We helped supervise shoot day with our Facebook clients, ensuring the look & tone of the footage was aligned with conceptual direction of the campaign. Footage was captured of each of the three leading ladies reading our trailer scripts, as well as answering a series of questions we developed around the topic of healing.
BALANCING BRAND VS SHOW
We developed two versions of trailers: one that brings the Facebook brand to the forefront (used for paid media), and a more show-forward version that features the design signatures of Red Table Talk.
CUSTOM CONTENT: SNAPCHAT, TIKTOK, AND SPOTIFY
We also shifted the campaign creative to feel native to additional social platforms, including custom Ads and Stories for Snapchat, TikTok content, and an audio ad that ran on Spotify.
NOTHING IS LEFT OFF THE TABLE
Along with trailers and social content, we also developed a full graphics toolkit for Facebook’s internal teams.
MILLIONS ARE READY FOR SEASON 4
The trailer garnered over 1,000,000 views, thousands of reactions, and hundreds of positive comments in the first week it was posted. Let the season of healing begin.
ONLY LOVE AT THE TABLE
We teamed up again with Facebook Watch for the upcoming season for Red Table Talk. This season, we created promotional videos using in show footage and new digital assets. Our goal was to create a promotional video that highlights the new, vulnerable conversations fans will experience this upcoming season. We also created graphics with softer movement to match the tone and add to the show’s branding.
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