Uprising: Tapping into Human Emotion with Alisha Kohli

As a junior writer and strategist at marketing agency Compadre, Alisha Kohli’s expertise now includes strategic ideation, creative development, and copywriting, not to mention her experience as an intern in analytics and artist management. And despite not being aware of a potential career in advertising as a child, she exhibited strengths and character traits from a young age that still serve her well in her current role in advertising. ‘Outgoing, talkative and kind of a smartass’, she was always strong-willed and argumentative, with a particularly deep interest in rock music and the alternative sub-culture surrounding it.

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