ESPN – NBA Saturday Primetime on ABC Featuring Pharrell Williams

PRIMETIME TELEVISION

ESPN partnered with us to design, develop and produce a dynamic stage shoot in Miami for NBA Saturday Primetime featuring the talented Pharrell Williams. We crafted custom 4K visuals, composited a :30 spot, and provided a toolkit for weekly ESPN updates.

PHARRELL IN MOTION

We crafted a dynamic spot featuring “Piece by Piece” to expand the NBA’s reach through Pharrell Williams. Using custom-shot footage with intricate roto and compositing, we ensured his presence throughout. Collaborating with ESPN’s post team, we shared assets, refined edits, and handled color and beauty treatments in real time.

EVERGREEN ELEMENTS

We built a toolkit enabling ESPN to update the spot weekly with new footage and logos. Using custom-shot visuals, we ensured seamless updates while maintaining impact and quality.