Following the success of 2024’s Black Ops 6 campaign, Activision and ESPN reunited for a high-energy Monday Night Football takeover to launch Call of Duty: Black Ops 7.
Following the success of 2024’s Black Ops 6 campaign, Activision and ESPN reunited for a high-energy Monday Night Football takeover to launch Call of Duty: Black Ops 7. Starring Peter Stormare’s iconic Replacer alongside SportsCenter anchor Gary Striewski, the spot blended cinematic comedy with broadcast swagger.
Building on our first Black Ops 7 collaboration, ESPN and Activision tapped us to execute a fast-turn, stylized live-action shoot with full editorial support—spanning the SportsCenter stage and UConn’s Rentschler Field.
WE PLANNED & SCHEDULED
6WEEKS
ON SET AT
ESPN STUDIOS
WITH THE ONE & ONLY
REPLACER
THE SIDELINE SWITCH
Starring Peter Stormare’s iconic Replacer opposite SportsCenter anchor Gary Striewski, the spot subverts a routine studio toss with the Replacer hijacking a sideline update—revealing he’s filling in so the real reporter can play Call of Duty, then escalating the chaos by threatening to storm the field himself.
CONTROLLED CHAOS
The VFX work was subtle but essential, adding realism without distracting from the story. We populated the stadium with fans, brought energy to the field and jumbotron, and created a convincing electrical disaster complete with arc flash and explosion.
