ESPN partnered with us to reimagine the College GameDay show package across animation, edit toolkits, and AR/VR, giving one of sports’ top properties a bold new look. Over five months, we delivered 100+ assets for the 2025 season kickoff.
SATURDAYS LIVE AT
CENTER STAGE
THE CENTER STAGE
The “Center Stage” concept anchored the entire package, flexibly guiding motion, toolkits, and AR/VR to create a cohesive, dynamic, and instantly recognizable College Gameday experience.
FANS IN FOCUS
Fans take center stage in our refreshed graphics package, with updated fan signs that honor College Gameday’s heritage and a custom hand-sign-inspired typography that adds playful, modern energy across the broadcast.
BUILT TO EVOLVE
The College Gameday graphics package was built for flexibility, with motion graphics and toolkit elements designed to work together, giving the team endless creative possibilities to evolve and keep the show fresh for fans.
BEYOND THE SCREEN
The College Gameday package includes AR and VR elements that bring the show to life, with interactive 3D graphics and virtual set enhancements. Fully integrated with the toolkit, these assets let the team create dynamic, immersive experiences for fans both on-screen and in-person.
