ESPN – DC & Helwani Show Identity

LEGENDS OF MMA UNITE

The former Heavyweight and Light Heavyweight UFC champion of the world. The most well- known media personality in mixed martial arts. Coming together for a new ESPN show that’s nothing but...hits. 

We teamed up with our old sparring partners at ESPN to design a show package that balances the rawness of the sport with the unfiltered fun that Daniel Cormier and Ariel Helwani have when they come together.

BRING THE FUNK

What do you think of when you picture MMA? Hard-hitting? Serious? Gritty? Not DC & Helwani. We wanted to capture their bright personalities, unique relationship, and mutual love for old-school hip-hop through an MMA identity goes left when your expect it to go right. Nostalgic. Poppy. Lo-fi. Fun. Bright. An identity like nothing else in combat sports.