ESPN teamed up with Compadre to refresh its MLB.TV offering with a spot made for those who live and breathe baseball. Designed as a love letter to the game, the campaign celebrates the moments that make the majors feel larger than life.
FROM BIG SWINGS TO BIG OUTS, BECAUSE THAT’S BIG LEAGUE.
TOO BIG FOR THE FRAME
To bring the “Big League” idea to life, we pushed the action beyond the limits of the screen. Players, plays and defining moments break through the traditional black bars, creating a visual world too big to be contained. Bold typography built from ESPN’s brand font reinforces the concept, making BIG feel every bit as powerful as the game itself.
