We partnered with ESPN to craft a powerful Masters anthem promo with Noah Kahan, merging music and storytelling to captivate sports and lifestyle audiences.
We partnered with ESPN to craft a powerful Masters anthem promo with Noah Kahan, merging music and storytelling to captivate sports and lifestyle audiences.
The Masters
Hole-In-One
ESPN needed an anthem to honor The Masters’ legacy. We had to align ESPN and Augusta’s brand while seamlessly integrating Kahan’s rendition of Georgia On My Mind into the storytelling. The goal was to create visually striking, emotionally resonant content that felt authentic rather than purely promotional.
Beauty In The Game
The Masters Anthem had to feel both timeless and fresh—a challenge given the tournament’s rich history. Through detailed pre-production, we seamlessly used ESPN’s archival footage to create an anthem that beautifully captured the event’s grandeur.
