We went back in the ring with our partners at ESPN to market this highly-anticipated World Lightweight Championship bout and get fans pumped for the matchup.
ESPN. Boxing. Lomachenko. Lopez. A world title on the line.
Yes, yes, yes please. We went back in the ring with our partners at ESPN to market this highly-anticipated World Lightweight Championship bout and get fans pumped for the matchup.
A CAMPAIGN WITH KNOCKOUT POWER
The formula to market the bout was simple: bring the pain. Fuel the adrenaline. Crank the energy. A sophisticated graphic identity juxtaposes the brute force of the fighters’ highlight reels, giving ESPN a campaign that balances the beauty and ferocity of the sport itself.
THE HITS KEEP COMING
After a triumphant tussle with the lightweights, we moved up a weight class to market the WBO welterweight title fight between Terence Crawford and Kell Brook. This time we turn the spotlight onto Crawford, the undefeated, reigning champ who hasn’t fought in almost a year -- leveraging his larger than life reputation as the fuel for our spot.
