IHG partnered with us to deliver a bold brand refresh, creating a graphic design system and video toolkit for IHG Hotels & Resorts, One Rewards, and IHG’s 19 Brand Portfolio, elevating global advertising, communications, and HR initiatives.
Current Brand Landscape
We analyzed the IHG brand landscape, including the master brand, brand bar, brand hierarchy, and campaigns, identifying a need for a more consistent approach to unify individual properties and the broader ecosystem.
Creative Exploration
We explored multiple creative territories, blending innovation with IHG’s heritage to enhance brand consistency, recognition, and adaptability.
Branding In Motion
As part of our assignment to reimagine IHG’s logo animation, we focused on three key moments that resonate across the entire IHG market. By embracing simplicity and accessibility, the animations strike a balance between affordability and luxury, ensuring they connect with all brands within the IHG portfolio.
THE PLEASURE OF MORNING COFFEE
THE JOY OF OPENING THE CURTAINS
WAKING UP IN AN AMAZING MOOD
Sculptural Tiles
The Sculptural Tiles design reflects IHG’s evolution and diversity through elegant, adaptable animations. This system integrates visuals, text, and logos to deliver sharp branding moments and dynamic movement, elevating campaigns with clarity and impact.
Modular Design, Future Potential
The modular design system brings IHG’s logo to life with light and shadow, creating distinct, adaptable elements. It evolves the brand bar to highlight properties individually and within the IHG ecosystem, offering a scalable toolkit for campaigns and future expansion across all touchpoints.
