IHG | US Open – In Stadium Takeover

IHG partnered with us to create dynamic LED screen takeovers for the US Open in New York, blending tennis-inspired visuals with IHG’s photography to capture attention throughout the tournament.

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Courtside Takeover

IHG partnered with us to create dynamic LED screen takeovers for the US Open in New York, blending tennis-inspired visuals with IHG’s photography to capture attention throughout the tournament.

Game, Set, Match

IHG needed engaging, tennis-themed content to showcase their brand at the US Open. We delivered a full Arthur Ashe Stadium takeover—spanning the video wall, backwall, sidelines, and fascias—creating a cohesive, fan-focused experience that brought the brand to life on tennis’s biggest stage.

Serving the Brand

We began by crafting copy and messaging that seamlessly paired IHG with the excitement of the US Open. Through creative development, we landed on a playful 3D tennis racket transition that highlighted featured IHG properties. The biggest challenge was showcasing all their destinations within the tournament’s limited screen time.

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