After our work on their College World Series coverage, ESPN put us in for another World Series project...just with significantly smaller players.
MAKING IT PERSONAL
Tasked with creating an in-game identity for their Little League World Series coverage, we made sure our work captured the unique colors and personalities of each team.
A NEW UNIFORM(ITY)
While celebrating each team’s distinctive identities, we also pioneered a unified style system for all of ESPN’s baseball coverage — from the Little League World Series to the College World Series to their MLB broadcasts — to ensure cohesion among the different events.
MAJOR LEAGUE BASEBALL
COLLEGE WORLD SERIES
FOR THE KIDS
To tailor the Little League World Series coverage to a younger audience, we utilized playful language with colloquial baseball terminology to tap into the youthful vibrance of the event and its players.
