Topps tapped us to help create two key editorial pieces for their first-ever Tokyo Collectors Experience.
The first piece welcomed fans to this unique pop-up activation, and the second was a career-spanning tribute to Shohei Ohtani—played on the third-floor AKA “Ohtani Floor.”
TOKYO
COLLECTORS
EXPERIENCE
A LIVE EXPERIENCE
To promote the Tokyo Series in March 2025, Topps & MLB created a 3-Story Pop-Up museum at ZeroBase in Shibuya Crossing, one of the busiest intersections in the world. Using interactive experiences, one-of-a-kind cards and memorabilia, immersive video, and a shrine to some of the greatest Japanese baseball players of all time, the activation was a huge hit, requiring both a lottery to win a ticket AND a multiple hour wait for those ticket holders to enter.
2 PROMO SPOTS
1 INTL. EVENT
THE INTRO
The first piece greeted collectors with a montage of iconic MLB players and cards, building suspense with dynamic music to capture the spirit of American baseball.
THE OHTANI MOVIE
The second piece was a film highlighting Ohtani’s extraordinary career, featuring key moments through the client’s best-selling cards. It was scripted in English and voiced in Japanese.
