To celebrate the launch of their premium WWE collection, we teamed up with Topps to create a powerhouse campaign.
FEEL THE POP
“The Pop” is that electric surge when a WWE Superstar makes their way to the ring and the crowd erupts with energy. We wanted to bring that exact feeling to life in this campaign, “Feel the Pop,” capturing the rush of ripping open a Topps pack, the thrill of uncovering a rare card, and the joy of holding history in your hands
SUPERSTAR COLLECTOR
The Topps x WWE promo spot captures the electrifying thrill of pro wrestling and card collecting—the “POP!” fans crave. From roaring WWE entrances to the excitement of rare card finds, the ad seamlessly merges both worlds with dynamic footage, Superstars, and compelling storytelling, making viewers “Feel the POP!”
THE PRE-SHOW
The Topps x WWE promo tackled tight deadlines, budget limits, and LA fire disruptions. By meticulously storyboarding every detail, refining the script, and using dynamic footage and effects, we captured the thrill of the “POP” and iconic moments.
LIVE SHOOT
Working live with eccentric WWE Superstars, we brought the “Feel The Pop!” campaign to life to tell a compelling, fan centric story.
THREE COUNT
This promo spot connects the magic of trading cards with the crowd’s POP. Through WWE Superstars, dynamic footage, and storytelling, fans truly FEEL THE POP behind Topps x WWE trading cards.
