Hispanic Heritage Month Social Campaign

Every year, in the US, we take the time to recognize the importance and impact of Hispanic and Latinx communities during Hispanic Heritage Month. This year, Compadre wanted to join in the celebration and highlight how it’s being honored around us. 

As an agency based in Nuestra Señora La Reina de Los Ángeles (LA), we focused our energies on this city we call home, where we see and feel the influence of these communities every day. It’s in the ambient banda anthem you hear down the street, in the joy of family BBQs in the park, or in the colorful murals and myriad street art masterpieces that dot the city. 

Through a series of colorful Instagram Stories, we designed a vibrant magazine presenting happenings all over the city - from bachata lessons, to a film festival, to a comedy show - posted throughout the week. Users were able to flip through slide by slide to get an overview of upcoming events, which served as inspiration for those looking to learn and go deeper. It also lived simply as a bright collection of moments for those looking to engage with the community and have a good time. The month culminated in an Instagram grid post with the highlights. 

Compadre saw an opportunity to amplify voices and direct the spotlight onto a community that’s intertwined with ours by curating a wide selection of events celebrating the spirit of Hispanic and Latinx cultures. The month may be over, but the celebration doesn’t stop.