DIRECTV Rebrand – A New DIREC(V)TION

DIRECTV’s growth path looks a lot different than it did 10 years ago. Their business is evolving, their streaming offering is growing, and their identity is being redefined. We partnered with DIRECTV to chart a path forward for the brand that drew on their past while positioning them for a bright future. The new identity…
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DIRECTV Rebrand – A New DIREC(V)TION

DIRECTV’s growth path looks a lot different than it did 10 years ago. Their business is evolving, their streaming offering is growing, and their identity is being redefined. We partnered with DIRECTV to chart a path forward for the brand that drew on their past while positioning them for a bright future.

The new identity is coming spring 2021. It will be a business-wide rollout, from corporate collateral & UI to service vans & branding on DIRECTV satellites themselves.

A full usage guide was developed to ensure the identity remains consistent across all touchpoints.

CLICK HERE to view the full case study

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