With the premiere of their new show The Pack hosted by Lindsey Vonn on the horizon, Amazon Prime Video came to us with an ambitious marketing mission: create, package, and roll out 24 Hours of Pawsitivity, a full day live-stream of dog-centric content promoting both The Pack and some much-needed positive vibes.
A LOOOOOOONG LEASH
24 hours. 1,440 minutes. A whole darn day’s worth of content. This is no easy feat to pull off. But by bringing together a combination of The Pack show footage, partner footage, and original content, we were able to not only put together a 24 hour run-of-show, but a wildly entertaining one.
THE COMPLETE PACKAGE
All of that footage needed to be presented as a cohesive package throughout the entire stunt. We developed a graphics package that could adapt to each piece of content while maintaining a consistent look that provided a heavy dose of dog-fueled energy throughout.
GETTING THE WORD OUT
Along with the run-of-show and in-show graphics, we also delivered a series of 15-second promo spots to build excitement and anticipation around the event.
