ABC – DWTS Promo Package

NOT THE SAME OLD SONG & DANCE

With the 28th season of Dancing with the Stars on the horizon, ABC shimmied over to Compadre in hopes that we could design a refreshed marketing toolkit that blended effortless flair with a healthy dose of polish. As devout believers in the old adage, “it takes two to rebrand,” we were more than happy to show them our moves.

Borrowing loosely from the redesigned DWTS stage, we combined Art Deco elements with Roaring Twenties glamour to develop a visual language that was straight out of a soirée at the Gatsby mansion. 

ON AIR MARKETING PACKAGE ELEMENTS