AT&T – NPS Brand Spot

DIRECTV was ready to recapture the spirit that helped make them a disruptor in the TV world, and partnered with Compadre to create a spot that channeled their bold, unapologetic roots and introduced a new attitude to the world.
Back

BRINGIN’ BACK THE ATTITUDE

DIRECTV was ready to recapture the spirit that helped make them a disruptor in the TV world, and partnered with Compadre to create a spot that channeled their bold, unapologetic roots and introduced a new attitude to the world.

THERE’S NOTHING LIKE IT

Working from their existing tagline, “There’s Nothing Like DIRECTV”, we wanted to develop language that conveyed a sense of confidence and swagger that could ladder up to the idea that DIRECTV is in a league of its own. With a touch of cheekiness, we outlined a list of things like DIRECTV, which contained a whopping zero entries. Zip. Zilch. Nada. 

WELCOME TO THE NEW DIRECTV

CNN – Election Night Campaign
Next Project

Stay in touch with your compadres