As a slew of TV series and spring itself were nearing their habitual hiatuses, CBS had plenty of season finales on the horizon. Wanting to end these shows on a high note and give their viewers a proper sendoff into summer, they asked us to expand upon their existing “Get Into Something Good” campaign with some original written concept exploration and visual identity development.
SPEAKING THEIR LANGUAGE
Our first step was building out several language systems that laddered up to the campaign title. Taking advantage of its flexibility, we reworked the “Get Into Something Good” line to create several versions that included new words and phrases encouraging viewers to tune into CBS’s upcoming season finales.
PLEASING TO THE EYE
With the goal of getting viewers pumped for these final episodes, we made sure our visuals communicated the excitement of the shows themselves. Our designs utilized the eye iconography found in CBS’s logo while also incorporating other dynamic visual elements as well as vibrant colors that felt simultaneously light and dramatic.
GUIDING IN STYLE
To bring it all together, we broke down this visual system into a comprehensive style guide with the goal of creating a streamlined approach to CBS’s campaign branding.
