When CBS needed to tease their Queen Latifah-led reboot of The Equalizer we knew we had to deliver a campaign suitable for royalty.
A Wide Exploration
Just like our protagonist hunting for the truth, our exploration left no stone unturned - as we developed everything from highly-stylized graphic treatments to footage-based sizzles.
It’s Been Equalized
In the end we built a visual language around the “equals” sign and let star power do the talking, putting Queen Latifah front and center to deliver a pressing message: The Equalizer is coming to CBS.
