DIRECTV – Long-Term Brand Partnership

COMPADRE & DIRECTV

A beautiful partnership

Since the beginning of 2020, Compadre has served as DIRECTV’s go-to agency for their consumer marketing needs, essentially functioning as an extension of their team and producing over 20 spots and countless social and digital deliverables.

THINKING & MAKING

For each individual project we developed an original concept to guide our scripts as well as an identity system to give each campaign its own unique feel.

QUALITY AND QUANTITY

Each of the 20+ spots are created to deliver on the KPIs that DIRECTV has laid out: sometimes that’s achieved through relying more heavily on footage, other times we lean more heavily on messaging and bespoke graphics systems.

DIRECTV MEP

Get 9 channels of awesome.

DIRECTV NPS

Things like DIRECTV? Nothing. Nada. Zip.

ON-DEMAND

Bet you didn’t even know ww what you have at your fingertips.

DIRECTV 4K

Everything is better in 4K.

SOCIAL & DIGITAL

Hundreds of social and digital marketing assets have also created, tapping into the same creative concept and design direction that each campaign’s hero spot is anchored in.

UI & MORE

We got into the UX weeds as well, building custom assets that could integrate into the DIRECTV interface, including guide banners and billboards.

THE BEST IS YET TO COME

As the DIRECTV and Compadre partnership evolves, we continue to identify new ways to deliver staying power to a legendary brand.