Two kings meet in the ring to settle the question, who will be the undisputed lightweight champion? Devin “The Dream” Haney and Vasiliy “Loma” Lomachenko face off in Vegas for the match everyone has been waiting for. We created a spot with chess graphics to mimic the strategic fights both have been through to get to this moment and paired it with a hard-hitting track to get fans excited for the big night.
ANOTHER ROUND WITH ESPN+
FURY v WHYTE
Any time two guys nicknamed “The Gypsy King” and “The Body Snatcher” square off in a fight, you know there are gonna be some fireworks. When that fight is for the World Heavyweight Championship on ESPN+ and one of those guys is the legendary Tyson Fury...you know you can’t miss it. To capture the magnitude of the bout and the personality of the fighters, we created a spot that paired a headline-inspired graphic approach with a high-energy track from Nelly. The result packed a wallop of a punch worthy of the gentlemen being promoted.
LOMA IS BACK
LOMANCHENKO v ORTIZ
Vasily Lomanchenko is back and with a vengeance. Paired against the undefeated Jamaine Ortiz, this is a fight you won't want to miss. We created a spot with a slick James Bond graphical approach to pay homage to Lomanchenko’s iconic fighting style. With tight editing and a high-energy Judas Priest remix, Lomanchenko vs. Ortiz will be a big night for fans everywhere.
DING! DING!
CRAWFORD V PORTER
For our first boxing collaboration with ESPN+, we stepped into the ring ready to give it our all. Meant to drive purchases for a major pay per view matchup, our spot needed to convey the gravity of the event while cutting through what’s currently on air. To achieve this we paired an unexpected color palette and lively animation style with an editorial approach centered around a hard hitting audio track to properly set the stage for the big bout in Vegas. We're officially sick of boxing puns so rather than saying the final product was a knockout, we'll just say it kicked ass.
