We’re big fans of earth. We’re big fans of weird, experimental, lo-fi design. Put them together and you’ve got yourself the Facebook Watch Earth Day campaign.
We’re big fans of earth. And what better way to celebrate this place we all call home than by teaming up with Facebook Watch to create a campaign for their special event, Earth Day! The Musical.
GOING BRUTALIST
This isn’t your mom and dad’s Earth Day. We leaned into a Gen Z aesthetic to appeal specifically to this demographic, building a brutalist identity that captures the design sensibilities of social content and memes.
LET’S SAVE THE PLANET, SHALL WE?
Justin Bieber. Dixie & Charli D’Amelio. Steve Aoki. Coming together to save the planet? Count us in. We had fun scripting and boarding a hero spot that brings some fun and irreverence to a subject that can often feel heavy-handed.
EXTENDING THE IDENTITY
The campaign reached well-beyond the hero spot. To give internal teams the flexibility to create on the fly, we also provided a toolkit, talent statics, and a whole bunch of insane animation tests that we had way too much fun creating.
