Fanatics – Toolkit, Graphics Package and NY HQ Office Designs

Ultimate Fan Brand

Fanatics is a one stop shop for any and all sports fans. Whether it’s merch, collectibles, or new ventures like sportsbook and gambling, Fanatics has cemented itself as a branded house that has become an extension to the sports world. We helped Fanatics by creating a motion graphics package that brings the Fanatics brand and sub brands to life while being versatile for internal and external purposes. Along with the motion graphics, we were also asked to program 12+ LED screens for their NYC HQ.

Emphasis On The Flag

For the motion graphics, we wanted to find a way to merge a look that was elegant and vibrant that would be used across all verticals and unify Fanatics as a branded house. By using the flag as a starting point, this direction would allow for elegant movement, and also use the flag as a symbol of unity for sports fans. The motion graphic focuses on the shape and outline of the flag, resulting in a fluid camera move, abstract flag shapes emerging on screen, and a tunnel that reveals the final flag logo.

Development

Movement in the New York City HQ

With our motion graphics in place, our next task was to create seamless loops to play on multiple LED screens inside Fanatics New York City HQ.