Lionsgate – Lionsgate+ Branding & Visual Identity

We partnered with Lionsgate to create the logo and brand identity for Lionsgate+, a streaming service bundle available through Amazon Prime Video, with work including sonic branding, animation, and scalable design templates.

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OPENING THE LIONSGATE

We developed a scalable logo & brand identity for Lionsgate+

MORE THAN A REEL

The goal: create a differentiated visual identity and strategy built to drive subscriber conversion on Prime Video. Moving beyond the generic “highlights reel” approach and into something more ownable, idea-led, and distinctly Lionsgate.

EXPLORING THE SYSTEM

We explored multiple logo directions and stress-tested each one across color palettes, brand icon sets, and real-world digital applications. From Amazon Prime streaming banners to social use cases, every design was tested for flexibility, recognition, and the ability to stand out in a crowded streaming environment.

REFINING THE +

Once the client gravitated toward Concept 2, we pushed deeper into the plus icon. We explored cut angles, pinched corners, arm lengths, and subtle shifts in geometry. Every variation helped us refine a simple mark into something more ownable, balanced, and distinctly Lionsgate+.

A SIGNATURE IN SOUND & MOTION

We crafted the mnemonic sound and logo animation together, giving Lionsgate+ a distinctive brand moment built to be seen, heard, and remembered.

DEFINING LIONSGATE+

A clear brand positioning and scalable visual identity system was developed for Lionsgate+ across Prime Video, Roku, Apple Channels, DirecTV, and beyond. More than a visual refresh, the project transformed an iconic studio brand into a modern streaming identity built to support a global rollout across 15 countries and future programming.

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