NBC | E! – House of Villains Social & Digital Campaign

Villains In October

What do you get when you bring together some of the most infamous villains from reality tv and put them under the same roof? Something that rhymes with- hit show. E! Entertainment will be releasing a new show titled House of Villains this October, and they asked us to join in on the fun. To make an official PR announcement for social media, we wrote and put together a graphics driven spot that featured the cast of the show.

Rule Number 1: Don’t Leak

For this PR announcement, we wanted to play up the drama that will ensue on this show and create a spot where the cast takes playful jabs at one another. Our script sets the cast up on a FaceTime call with an E! rep as they are instructed not to leak the official announcement. The cast go back and forth pointing fingers at one another, until the call is interrupted by notifications that each of the cast members have already leaked information. The spot ends with the cast leaving the call one by one, and the E! rep in distress.

Rule Number 2: Make It Look Real

Once we finalized our script, we worked with E! to give filming direction to each cast member. As we waited for footage, we got to work creating the graphics template to make it look like a real FaceTime, with some E! branding of course.

The FaceTime Call To Start It All

Word On The Street Says It Was Iconic

We were so happy to see the buzz this announcement got on social media. Fans quickly flooded the comment section on Instagram sharing excitement for this show and calling this PR announcement iconic. E! Entertainment also did a press release with Promax where we got a nice shoutout for this PR announcement.

CLICK HERE to read PROMAX full article<<<<