NFL – Game Pass Campaign

WHERE FOOTBALL NEVER STOPS

With enhanced features and a polished UI, NFL Game Pass came to Compadre to elevate their marketing campaign for 2020 — and unify their messaging and design across on-air, social, and digital. The product offers fans full game replays, condensed games, and one-of-a-kind film sessions featuring current players. Suffice it to say, we took the ball and ran with it.

KICKING OFF THE 2020 SEASON

Few things are worse for a football fan than having to wait a whole week for another game to be played. Luckily, with NFL Game Pass, there’s always a game to be seen. That’s why our campaign concept leaned into the idea that NFL Game Pass is the only place where you can get all the football all the time.

SOPHISTICATION MEETS POWER

The campaign's color palette and identity take inspiration from the NFL shield while adding subtle pops of outside color and design accents to elevate the overall look. The result is a refined look across all platforms that showcased the unique features of the product and the hard-hitting action of the game.

FEATURE ICON SET

Our feature icon set is a combination of typography and iconography. Each feature has a unique symbol to represent the corresponding Game Pass offering.