NFL – Saturday Tripleheader Campaign

AN NFL TAKEOVER

Every year, NFL fans are treated to a full Saturday of football in December. As Rams fans and fantasy nerds, we were stoked to partner with our friends at NFL Network to develop the marketing campaign for the 2019 NFL Saturday Tripleheader.

OWNING A SATURDAY

Our goal was simple: make sure the world knows that, on December 21st, the NFL is taking over Saturday. In all, we built over 350 deliverables. From on-air promos to social content to digital advertising, the Compadre team wrote, designed, animated, and edited all creative elements for the Saturday Tripleheader.

Logo Concepts

AN IDENTITY THAT STANDS APART

We didn’t want the NFL’s only Saturday of football to get lost in the sports media landscape. With so many other identities tapping into red, white, and blue, we decided to veer off-course and tap into one of our favorite—and one of sports’ most underutilized—colors: yellow.

ONE SATURDAY TO RULE THEM ALL

In all, we built over 350 deliverables. From on-air promos to social content to digital advertising, the Compadre team wrote, designed, animated, and edited all creative elements for the Saturday Tripleheader. And in the process, sent some good juju to the Rams for the big day.